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October
2008 JonesVote’08
Video
(5
min. 56 seconds)
Some
of the political journalists, politicians and political advisors who appear in
this JonesVote’08 video include:
A
few quotes from this JonesVote’08
video: Howard
Wolfson:
“I think Generation Jonesers have the key swing vote in this election.” Juan
Williams:
“There’s a key element here, in my mind, in terms of demographics, that is
driving this election, and actually it has to do with younger voters identifying
with the Barack Obama’s and with the Sarah Palin’s…and what again you see,
across racial lines, is this Generation Jones effect.” Dick Morris: “I deeply believe that generational politics is the fundamental way to understand political developments.” (The
video “JonesVote’08” is politically non-partisan) Aug
4, 2008… New Obama birthday poll released today: Nationwide,
those who are exact same age as Obama A
new poll released today, of a nationally representative sample of 500 U.S.
adults born in 1961—the same year Obama was born—shows that today’s 47
year olds clearly feel not like Boomers nor Gen Xers, but instead believe they
belong to the heretofore lost generation in-between Boomers and Xers…Generation
Jones. ThirdAge, a popular website for mid-lifers, commissioned the poll, in
conjunction with Obama’s Aug. 4, 2008 birthday.
When respondents were asked which generation they believe they are a part
of: 57% chose Generation Jones,
while only 22% picked Baby Boomer, and only 21% said Generation X.
ThirdAge, a site that is known for prioritizing consumer insight about
its audience, has used this insight to build one of the most popular mid-lifer
websites, with over 500,000 unique visitors a month.
The underlying concept for the poll was that rather than focusing on
expert opinion to determine the question of Obama’s generational identity, a
very effective way of answering this question is to ask the actual people born
in 1961 to self-identify their generation.
Question:
500
“Do
you consider yourself to be a member of the Baby Boom Generation,
22% chose: Baby Boom Generation ThirdAge commissioned this polling of a nationally representative sample
of 500 U.S. adults born in 1961, conducted July 31- August 1, 2008. The polling
was conducted by MarketTools, using TrueSample technology, which has
recently emerged as a top Many Top Media Outlets, Blogs, Pollsters, and Websites have concluded that Barack Obama is not a Boomer or Xer, but is a part of Generation Jones. Below are a few examples:
“Twilight of the Baby Boom” by
Jonathan
Alter Published
in Feb. 11, 2008 Newsweek Magazine Excerpt: “It's not just that Obama has inspired young voters, who prefer him in large numbers. He also represents a new generation of leadership…In the case of boomers—those born between 1946 and 1964—the whole frame is wrong. It's based on birthrates, not common cultural and political affinities… it's no surprise that Hillary Clinton (born 1947) would have a different generational identity from Barack Obama (born 1961). Late Boomers, dubbed "Generation Jones"... make up the largest share of the voter pie—26 percent…if we weren't convincing flower children (or anti-hippies, like George W. Bush), we weren't part of Generation X either. The Gen-Xers were too cynical. Instead we became the perennial swing voters, with residual '60s idealism mixed with the pragmatism and materialism of the '80s. Even as demographers concluded that generations are really 10 to 15 years, not 20, no one represented us.”
“In the Eye of the Beholder” by Jenny Lynn Bader Published in Feb. 17, 2008 Sunday New York Times (NYT graph below accompanied article)
Excerpt: “While it’s clear boomers are under siege, it’s less clear who they are. The baby boom itself, a quantifiable event that certainly produced Mrs. Clinton in 1947, nevertheless has controversial boundaries… Neil Howe and William Strauss argue in their book “Generations” that the baby boom actually began in 1943, when servicemen started coming home…The generation-spotter Jonathan Pontell, on the other hand, argues the boom began in 1942 and ended in 1953. He places Mr. Obama in “Generation Jones”… What’s a candidate on a generational cusp to do?...”
“Obama and Generation Jones: It’s Our Turn To Lead” By Bennet Kelley Published April 24, 2008 in The Huffington Post
“Obama
is from Generation Jones, born in the shadow of fallen heroes, tempered by
Watergate and disciplined by economic uncertainty... Senator Obama is the first
Joneser to emerge as a serious candidate at the national level and just as Senator
Clinton represents the Baby Boom era and Senator
McCain the Ice Age, Obama's campaign embodies the Generation Jones
zeitgeist... Historically, "the torch has passed" to a new generation
when an energetic challenger faced a ruling generation that had simply lost its
steam... There are tremors indicating such a shift is occurring today... Boomers
are increasingly aware of the advancing Jonesers who have ascended into power in
countries such as
“Clinton vs. Obama; Boomer vs. Joneser” by Brent Green Published April 29, 2008 in The Boomers Blog
Excerpt:
“Baby Boomers Vs Gen Jones”
by
Andy Barnett
Published
July 13, 2008 in the Daily
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Generation Jones and the '06
Many media
outlets covered the role of Generation Jones National TV
news networks (including Fox News Channel, MSNBC,
etc.) For more on GenJones and the '06 Prior to Nov. '06, Generation Jones had already emerged as a crucial voting segment in recent Western elections. Below are examples from the '04 U.S. ,'05 UK , and '05 New Zealand elections:
Generation Jones and the '04 U.S. election |
Top pollster Mason-Dixon's '04 post-election study (on it's website above) found Jonesers' support for the GOP so massive that M-D concluded: "History will show it was one generation of voters-Generation Jones- that was the decisive vote that re-elected George W Bush".
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After studying voter volatility rates from July through Oct. '04 with over 20,000 voters, pollster Scott Rasmussen concluded that Generation Jones women were the main swing voters, vacillating more than any other segment. Rasmussen put press release about GenJones women as swing voters on his site (above) 6 days before election day
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The Polling Report ran a cover story immediately after the '04 election titled "Generation Jones: The Invisible Generation Elects a President". This long feature was then published on The Hotline, and many newspapers nationally (like The Denver Post above)
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Generation Jones' role in the '04 election was discussed on many national TV and radio programs, including FOX News Channel's (above)discussion of Jonesers as key swing voters For more on GenJones and the '04 U.S. election,
click here |
Generation Jones and |
the '05 UK Election
| Generation Jones and |
the '05 NZ Election
Top UK newspaper The Independent commissioned weekly polling of Jonesers, with a GenJones article each week leading up to the election. GenJones received so much major UK election media attention that The Times concluded that of all the new voting catchprases, Generation Jones was "our one freshly identified demographic with a future".
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Generation Jones' role in the New Zealand election was widely considered to be pivotal by Kiwi pollsters and media (above image of Jonathan Pontell discussing Generation Jones on "Campbell Live"--the top New Zealand current affairs TV show (Kiwi equivalent of U.S. TV show "Meet The Press") For more on GenJones and the '05 UK Election,
click here
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| For more on GenJones and the '05 NZ Election,
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click here
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