{"id":6,"date":"2011-11-27T07:41:50","date_gmt":"2011-11-27T07:41:50","guid":{"rendered":"http:\/\/74.220.219.113\/~generbd5\/?page_id=6"},"modified":"2012-01-02T22:29:33","modified_gmt":"2012-01-02T22:29:33","slug":"about","status":"publish","type":"page","link":"https:\/\/www.generationjones.com\/testsite\/about\/","title":{"rendered":"About"},"content":{"rendered":"

There has been a missing piece in the generational landscape<\/h4>\n
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Originally, GenJonesers were mistakenly lumped in with Boomers because of their mutually high birth rates. But generations stem from shared formative experiences, not head counts. Over time, the original mistaken Boomer Generation definition has become widely discredited, with many top experts now embracing Generation Jones as a distinct generation. These experts underline the importance of distinguishing between the post-WWII demographic boom in babies versus the cultural generations born during that time. Jonesers were born between the mid-1950s and mid-1960s, with the exact birth years varying from nation to nation. In the U.S. and most Western countries, the birth years most often used for GenJones are 1954-1965. Extensive research has shown dramatic differences between the collective personality traits of Boomers versus Jonesers.<\/p>\n

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Generation Jones has arrived at a place of power in the U.S., and globally<\/h4>\n
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In the US, like in many other countries, Generation Jones has taken over the reins of political and business power. After approximately 20 years of international Boomer leadership, the torch has been passed to Jonesers, who now comprise over two thirds of the current Presidents and Prime Ministers of EU and NATO member countries. America\u2019s Obama, France\u2019s Sarkozy, Germany\u2019s Merkel, Australia\u2019s Gillard, New Zealand\u2019s Key, and Canada\u2019s Harper are some of many GenJones leaders who are redefining global affairs.<\/p>\n

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There are several connotations to the name “Generation Jones”<\/h4>\n
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Social Commentator Jonathan Pontell coined the term \u201cGeneration Jones. Some of its connotations:<\/p>\n

\nIt embodies the idea of a large anonymous generation<\/p>\n

It was this generation\u2014as teens in the 1970\u2019s\u2014which nationally popularized the slang term “jonesin'” (meaning a craving or yearning)… which has turned out to be a core personality trait of this generation of huge expectations left unfulfilled<\/p>\n

Between the personality extremes of the Boomers\u2019 idealism and the Xers\u2019 cynicism lies the more balanced mainstream \u201cJones\u201d quality<\/p>\n

This generation is responsible for popularizing the sense of irony which gives the \u201cJones\u201d name its generic cool<\/p>\n

The \u201ckeeping up with the Joneses\u201d connotation reflects a collective competitiveness resulting from the very populous GenJones birth years<\/p>\n<\/div>\n

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Beyond the U.S., GenJones is receiving major media attention globally<\/h4>\n

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Generation Jones has gained widespread expert acceptance, and extensive media coverage. The annual Associated Press Trend Report chose The Rise of Generation Jones as the #1 trend last year. In addition to the extensive national U.S. media attention about GenJones, many top global media outlets have covered the emergence of GenJones, including France\u2019s Le Monde, Canada\u2019s Globe and Mail, Australia\u2019s Sydney Morning Herald, the U.K.\u2019s BBC, and Germany\u2019s Der Spiegel.<\/p>\n

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Numerous top academic institutions, polling organizations, and Fortune 500 corporations are researching and teaching Generation Jones<\/h4>\n

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General Motors, Gallup Polling, and The Ivy League\u2019s Yale University are just a few of the many Fortune 500 Corporations, Universities, Institutes, Political Pollsters, and Market Research companies which research and teach various aspects about Generation Jones. Qualitative research reveals stark differences in values, attitudes, consumer behavior and political behavior between Jonesers and those in their surrounding generations.<\/p>\n","protected":false},"excerpt":{"rendered":"

There has been a missing piece in the generational landscape Originally, GenJonesers were mistakenly lumped in with Boomers because of their mutually high birth rates. But generations stem from shared formative experiences, not head counts. Over time, the original mistaken Boomer Generation definition has become widely discredited, with many top experts now embracing Generation Jones […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"ngg_post_thumbnail":0,"footnotes":""},"class_list":["post-6","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.generationjones.com\/testsite\/wp-json\/wp\/v2\/pages\/6","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.generationjones.com\/testsite\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.generationjones.com\/testsite\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.generationjones.com\/testsite\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.generationjones.com\/testsite\/wp-json\/wp\/v2\/comments?post=6"}],"version-history":[{"count":131,"href":"https:\/\/www.generationjones.com\/testsite\/wp-json\/wp\/v2\/pages\/6\/revisions"}],"predecessor-version":[{"id":95,"href":"https:\/\/www.generationjones.com\/testsite\/wp-json\/wp\/v2\/pages\/6\/revisions\/95"}],"wp:attachment":[{"href":"https:\/\/www.generationjones.com\/testsite\/wp-json\/wp\/v2\/media?parent=6"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}